Who I Am? Why Should You Listen to Me?

There are thousands of diet programs and dozens of people claiming to be experts. However, very few of these so-called "experts" practice what they preach or have the credentials and track record to back up their claims. Since you're probably wondering how this program is different, here's the whole story:

I've been bodybuilding for 19 1/2 years and competing for 14 years. I've been involved in the fitness industry as a personal trainer, nutritionist and freelance writer for nearly 15 years. I also manage and co-own Empire Fitness - one of the hottest health club chains on the East coast. Bodybuilding and fitness is my life - it's all I've ever done.

You may have seen my photos or articles in some of the magazines or on the Internet: I've been in IRONMAN, Muscular Development, Natural Bodybuilding & Fitness, Exercise for Men and Men's Exercise. I've written over 150 articles on bodybuilding, fat loss and fitness and you can find my articles featured on dozens of websites worldwide including Bodybuilding.com, Female Muscle.com, About.com, Muscle Building Nutrition.com, Global Health & Fitness.com, A to Z Fitness.com, and too many others to mention.

I have a degree in exercise science and I've received two prestigious personal trainer certifications from the American College of Sports Medicine and the National Strength and Conditioning Association. I'm a competitive bodybuilder and I've won three state and three regional championships. I've even gone as far as 2nd place in the Mr. Natural USA and 2nd in the Mr. Natural North America contests.

One more thing - and this is important - I'm a "lifetime natural" bodybuilder. "Natural" means I've never used steroids or any other physique enhancing drugs - ever! You can achieve AMAZING results on this program without ever taking drugs - and I'm living proof!

14 Years of Study, Research, Trial, Error and Experimentation

I've spent my entire life studying bodybuilding, fitness and nutrition. Ever since I was a teenager, I wanted to know everything there was to know about getting leaner and more muscular - I've been absolutely consumed by it. So I started studying - and hard! I was voracious! I bought every book on bodybuilding, weight training, aerobics, fitness, exercise physiology, dieting and nutrition that I could get my hands on.

When I was in college studying exercise science, I would spend hours at the University library. I would take home stacks of journals about physiology and nutritional biochemistry and study every word. At one point, I had saved up over 1000 fitness and muscle magazines and had read every one of them from cover to cover - even the advertisements! My library quickly grew to over 450 health and fitness books and I had read every word almost to the point of memorizing them.

Then, I Turned Myself Into a Human Guinea Pig!

Book knowledge is one thing, but it's not the same as knowledge from experience. I didn't just want my brain stuffed with scientific facts, figures and theories; I wanted to experience the effects firsthand. Personal experience is the only true teacher, and believe me...

I Tried Everything!

I tried a high carbohydrate diet with practically ZERO fat. I tried the Zone and Isometric diets. I tried food combining. I tried food separating. I tried high protein and "ketogenic" diets including the tuna fish and water diet. I tried the cyclical ketogenic diet (CKD) and body opus. I even tried - get a load of this - the so-called "anabolic" high fat diet (no pancakes, bagels or toast were allowed, but bacon, sausage and whole eggs in butter were just fine.)

And then there was my experiment with the "high egg diet" from a famous late bodybuilding guru from Hollywood. Yes, I ate three dozen WHOLE eggs a day, every day for months on end (and sometimes I washed them down raw mixed with half and half - I kid you not!) I also tried - or shall I say, wasted my money on - virtually every supplement from Androstenedione to Zinc. Believe me, I've tried it all!

Now, 14 Years and Thousands of Diligent Work Hours Later, I Made Some Amazing - and Some Appalling - Discoveries

The first thing I discovered was that almost everyone is getting ripped off by supplement companies. I learned that most magazines are nothing more than "supplement catalogs" and that dishonest companies will tell you anything to make a fast buck.

The diet and supplement industries are filled with corrupt marketing vultures that are getting rich by preying on your fears, hopes and aspirations. Unfortunately, there's been no way of protecting yourself from becoming a victim of these ruthless scam artists until now.

The second thing I discovered is that almost everyone is dead wrong in the way they diet to lose body fat. In fact, the way you're dieting to lose weight might be severely damaging your metabolism.

Is Your Diet Burning Fat or Making You FATTER?

If you're making the same deadly diet mistakes as most other people, you might lose some weight temporarily, but you'll actually get fatter in the long run. Your body is just way too smart for these "ordinary" diets to ever work - you can't fool a metabolic and hormonal system that's the result of thousands of years of evolution - You have to work with your metabolism, not against it!

When I finally figured out what was going on in the weight loss and supplement industries, I was mad as hell, and I decided I had to do something about it: I poured everything out of my head onto paper and began coaching people using this proprietary new fat loss system I developed.

Now, for the first time ever, the same fat burning system that has helped hundreds of my personal coaching graduates slash their body fat literally in half is available to you in a single, information packed, 337 page e-book:

"Burn the Fat, Feed the Muscle": A Complete Fat Burning System Based on The Secret Techniques of The World's Best Bodybuilders and Fitness Models